The Impressive Appeal of Glossier

Nothing beats receiving a package from Glossier. Their signature pastel pink packaging, minimalistic products, and playful stickers will put anyone in high spirits. What originally started as solely a beauty blog, Into the Gloss, has become a company that has revolutionized the beauty industry.

The simplicity of Glossier’s products makes it the perfect choice for a busy student’s skincare routine. It aims to make using makeup easy, while still providing effective products. Glossier targets and appeals to the girl who doesn’t know much about makeup and prefers sporting a “no-makeup makeup” look—let’s just say I didn’t even use face wash or moisturizer until last year. For that reason, I tend to rely on Glossier for all of my skincare and makeup needs.

Another reason Glossier has become so popular is due to the fact that when you enter the Glossier world you not only get products, but you also get an experience. Glossier’s marketing tactics include a digital-first approach, beautiful modern big city showrooms, and aesthetically pleasing packaging. Subscriptions, celebrity promotions, and customer engagement draw in an immense amount of millennials.

The icing on their cake of success is the positive message they spread. Glossier claims that everyone’s beauty is different. Therefore, they cater to a wide variety of skin types.  Their philosophy is to place skincare first and provide products that intend to bring out your best features before reaching for makeup. Additionally, the latest campaign celebrates individuality by featuring women of all races, shapes, ages, and sizes.

While some believe Glossier has only aquired a cult-like following due to its trendy and chic vibe, I truly trust in their products and believe that they address all the needs of the modern generation. Below are a few of my all-time favorite Glossier products that I think everyone should try out.

1. Milky Jelly Cleanser, $18

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Glossier’s milky jelly cleanser is a daily face wash that can be used on dry skin to dissolve away makeup and grime, or on wet skin to cleanse in the morning. Most face washes make me break out, however, this cleanser keeps my skin hydrated and soft.

2. Priming Moisturizer, $22

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I only started using moisturizer this year, but I am obsessed with this one! It reduces redness and keeps my skin looking dewy and smooth.

3. Perfecting Skin Tint, $26

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I am not a big fan of full coverage foundation, so Glossier’s perfecting skin tint is my go-to. It provides a natural look while still evening out discoloration.  

4. Boy Brow, $16

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Boy brow helps to thicken, fill in, and groom brows into place. I swear by this product because it keeps my eyebrows in place and just gives them a more defined shape.

Next time you run out of your holy grail product, head to Glossier and look for something new. You won’t regret buying into the appeal!

ALL PHOTOS: Glossier

 

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