<p><span style="font-weight: 400;">This article is for all beauty lovers, ethical consumers, and anyone interested in making a difference in the products they buy. Whether you&#8217;re a skincare enthusiast, a makeup lover, or even someone who cares about animal wellbeing, this article is for you.</span></p>
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<p><b>Why We Should End Animal Testing in Cosmetics</b></p>
<p><span style="font-weight: 400;">Animal testing has been a practice used for medical research to ensure the safety of products on humans. However, for decades animal testing has been a heated topic of debate as some people believe animals should not be subject to harm for the purpose of medical research when there are alternatives to animal testing out there, whereas others believe that animals are essential in testing the safety of products in order to protect consumers and advance medical research techniques. Though yes it is true that humans gain medical benefits from animal testing, the harm, common deaths, and cruelty of the animals used in the experiments are problematic, and making the switch to cruelty-free products is important. </span></p>
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<p><b>Why You Should Care</b></p>
<p><span style="font-weight: 400;">The truth is, </span><b>your choices matter</b><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">As consumers, we hold power in changing unethical and unnecessary harmful practices in the cosmetic industry. You have the power to choose what products align with your values. Choosing cruelty-free cosmetics is an easy and impactful way to make a difference.</span></p>
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<p><b>Be the Change: Make the Switch to Cruelty-Free Products!</b></p>
<p><span style="font-weight: 400;">You may wonder, “How do I know what brands are or are not cruelty-free?” The simple answer is, on every cruelty-free product, there should be a symbol called the “Leaping Bunny” that looks like this: </span></p>
<figure id="attachment_16027" aria-describedby="caption-attachment-16027" style="width: 356px" class="wp-caption aligncenter"><img class=" wp-image-16027" src="https://tulanemagazine.com/wp-content/uploads/Screenshot-2025-04-03-at-1.03.17â¯PM.png" alt="" width="356" height="354" /><figcaption id="caption-attachment-16027" class="wp-caption-text">Image Via Aveda</figcaption></figure>
<p><span style="font-weight: 400;">Or, it will say that the product is cruelty-free in some other way directly on the product. If you are still unsure or if the product doesn&#8217;t have this logo or any other direct way of telling you whether or not it is free from animal testing, researching the brand is going to be your go-to. A quick Google search on the brand or visiting the brand&#8217;s website should tell you whether or not it is cruelty-free! After researching, if you still are not 100% sure it is cruelty-free, your best bet may be to find some alternatives. </span></p>
<p><span style="font-weight: 400;">The good news is that an ever-growing number of cruelty-free beauty brands are committed to creating products without harming animals. Let&#8217;s take a look!</span></p>
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<p><b>Lush</b></p>
<p><span style="font-weight: 400;">Lush is an all-natural cosmetic brand that sells tons of products like shampoos, conditioners, body washes, lotions, and makeup! They are best known for being cruelty-free, consisting of all-natural ingredients, and smelling amazing. </span></p>
<p><a href="https://www.lush.com/us/en_us"><span style="font-weight: 400;">Click the link to shop for their products!</span></a></p>
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<p><strong>Too Faced</strong></p>
<p><span style="font-weight: 400;">Too Faced is a makeup brand best known for its “Better Than Sex” mascara and “Lip Injection Extreme Lip Plumper.” However, they have tons of other products that work just as well! They are also known for their luxurious and playful packaging.</span></p>
<figure id="attachment_16028" aria-describedby="caption-attachment-16028" style="width: 246px" class="wp-caption aligncenter"><img class=" wp-image-16028" src="https://tulanemagazine.com/wp-content/uploads/Screenshot-2025-04-03-at-1.04.07â¯PM.png" alt="" width="246" height="237" /><figcaption id="caption-attachment-16028" class="wp-caption-text">Image Via Too Faced website</figcaption></figure>
<p style="text-align: center;"><span style="font-weight: 400;">Better Than Sex Volumizing Mascara </span></p>
<p style="text-align: center;"><span style="font-weight: 400;">$29.00</span></p>
<p style="text-align: center;"><a href="https://www.toofaced.com/product/23484/59115/eye-makeup/mascara/better-than-sex-volumizing-mascara/1-selling-prestige-mascara-in-america"><span style="font-weight: 400;">Shop</span></a><span style="font-weight: 400;"> </span></p>
<figure id="attachment_16030" aria-describedby="caption-attachment-16030" style="width: 263px" class="wp-caption aligncenter"><img class=" wp-image-16030" src="https://tulanemagazine.com/wp-content/uploads/Screenshot-2025-04-03-at-1.04.36â¯PM.png" alt="" width="263" height="278" /><figcaption id="caption-attachment-16030" class="wp-caption-text">Image Via Too Faced website</figcaption></figure>
<p style="text-align: center;"><span style="font-weight: 400;">Lip Injection Extreme Lip Plumper</span></p>
<p style="text-align: center;"><span style="font-weight: 400;">$29.00</span></p>
<p style="text-align: center;"><a href="https://www.toofaced.com/product/23787/59006/lip-makeup/lip-plumpers/lip-injection-extreme-lip-plumper/hydrating-plumping-lip-gloss"><span style="font-weight: 400;">Shop</span></a></p>
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<p><b>E.L.F</b></p>
<p><span style="font-weight: 400;">E.L.F is a makeup and skincare brand (hence the name short for Eyes.Lips.Face) that sells products at your local pharmacy or Ulta for an affordable price. Along with being on the more affordable side, their products are rich in pigment and often offer incredible results. </span></p>
<p><a href="https://www.elfcosmetics.com/"><span style="font-weight: 400;">Click the link to shop!</span></a></p>
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<p><b>Aveda</b></p>
<p><span style="font-weight: 400;">Aveda is primarily a haircare brand selling products like shampoo, conditioners, hair masks, body washes, lotions, and more. They are known for using natural ingredients and sold on the more affordable side. You can find Aveda products right at your local pharmacy. </span></p>
<p><a href="https://www.aveda.com/products/17976/best-sellers"><span style="font-weight: 400;">Click the link to shop!</span></a></p>
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<p><b>Fenty Beauty</b></p>
<p><span style="font-weight: 400;">Fenty Beauty, better known as Rihanna’s fabulous makeup and skincare brand, offers a wide range of products like makeup, skincare, and body care, prioritizing the “glow.” Sold closer to a luxury price, Fenty Beauty’s products look, feel, and smell divine. </span></p>
<p><a href="https://fentybeauty.com/"><span style="font-weight: 400;">Click the link to shop!</span></a></p>
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<p><span style="font-weight: 400;">The development of alternative testing methods has made animal testing increasingly unnecessary, yet millions of animals continue to suffer for the products that we use daily. By supporting and making more informed decisions to buy from cruelty-free brands, we, as consumers, can drive change in the cosmetic industry. Join the movement to end animal testing and make a difference on your next shopping spree!</span></p>
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How to Shop Cruelty Free and Why You Should
Feature image via Canva