<p><span style="font-weight: 400;">I am a sucker for a good music video. I don’t think that I’m alone in expressing this opinion– I’m not rebuilding the wheel here in terms of music journalism– but I do believe that music videos are such a normal part of modern music that we take them for granted. As if I didn’t have enough to do during this Halloween week, I go out and research music videos. My grades might suffer, but my loyalty to The Crescent is never-ending. </span></p>
<p><span style="font-weight: 400;">In terms of history, music videos were somewhat inevitable as progressing technology made it more and more possible to marry music and video together. And why wouldn’t you? A visual side dish to your musical main? It simply made sense that you would then get people calling to come to the feast. A music video signifies more than simply a visual representation of a song, but instead a time capsule of a certain period and its values, culture, and visual aesthetic. </span></p>
<p><span style="font-weight: 400;">But who created this phenomenon? Who started this visual medium that has award shows in its name and hungry eyes feasting on its visual majesty? Like all restaurants in Philadelphia that sell obscure sandwiches, many have claimed to be the first and the best, but I’ll be the judge of that. Music videos have a complex beginning, and you can credit many for their rise in popularity.</span></p>
<p><span style="font-weight: 400;">I think we would be doing a disservice to the medium if we didn’t first define what constitutes a proper music video, at least in terms of this article. As we know, early forms of film could technically be considered music videos due to their lack of dialogue and musical accompaniment, but they were not there to allow for the visual representation of the music specifically. For our purposes, we will define music videos as videos for songs used specifically as promotional material, whether that be commercial or not. With that in mind, let’s do some research. </span></p>
<p><span style="font-weight: 400;">According to the ever-trustworthy </span><a href="https://www.history.com/news/the-music-video-before-music-television"><span style="font-weight: 400;">History.com</span></a><span style="font-weight: 400;">, short films featuring musicians and dancers began to pop up in the 1940s and were able to be viewed through machines in various public places. Not exactly what we’re looking for, but a bit closer to our requirements. But then, suddenly in 1959, the Big Bopper (aka singer-songwriter </span><span style="font-weight: 400;">Jiles Perry Richardson) allegedly coined the term “music video.” Bingo. We are so close I can almost hear the guy.</span></p>
<figure id="attachment_12370" aria-describedby="caption-attachment-12370" style="width: 323px" class="wp-caption aligncenter"><img class=" wp-image-12370" src="https://tulanemagazine.com/wp-content/uploads/Screen-Shot-2022-10-26-at-12.27.52-PM.png" alt="" width="323" height="241" /><figcaption id="caption-attachment-12370" class="wp-caption-text">The Big Bopper, Jiles Perry. Image via NPR.</figcaption></figure>
<p><span style="font-weight: 400;">According to an </span><a href="https://www.npr.org/2011/11/27/142821481/found-very-first-or-at-least-very-early-music-video"><span style="font-weight: 400;">NPR piece on this topic</span></a><span style="font-weight: 400;">, The Speek, which is a company specializing in finding an</span><span style="font-weight: 400;">d selling rare music videos, stumbled upon a video of the Big Bopper’s </span><i><span style="font-weight: 400;">Chantilly Lace, </span></i><span style="font-weight: 400;">that fits into their– and our– definition of a music video. </span></p>
<p><span style="font-weight: 400;">“There&#8217;s a painted setting– hand-painted in black and white. At the start of &#8220;Chantilly Lace,&#8221; someone hands him a phone, which he puts to his ear. So there are props there and a basic setting. “These are the components of today&#8217;s modern music video,” says Dave Palmer, a worker for The Speek. That sounds pretty promising. The Big Bopper’s son, </span><span style="font-weight: 400;">J.P. Richardson Jr.</span><span style="font-weight: 400;">, claims that his father spoke of “filming records” in the months before his tragic death in a plane crash, which also took the lives of Buddy Holly and </span><span style="font-weight: 400;">Ritchie Valens. This sudden tragedy brought these widespread music video-based dreams to a full stop. Until the Beatles. </span></p>
<p><span style="font-weight: 400;">Not to sound like your middle-aged father, but The Beatles are credited with changing everything. The group took the world by storm through their music, and then subsequently began to film promotional video after promotional video for their songs. Through these videos, we can see the concept of the modern music video begin to take shape. While they were generally just the Beatles doing a staged performance of the song over a playback, hilarity ensued, and aesthetic choices were taken in order to keep audiences watching. I’m not saying that The Beatles were the first people to just film some men with instruments and call it a music video, but it is undeniable that their widespread popularity helped skyrocket the idea of the promotional music video into the mainstream. It’s also impossible to ignore the more artistic elements of their videos, such as the video for </span><a href="https://www.youtube.com/watch?v=yYvkICbTZIQ"><i><span style="font-weight: 400;">Paperback Writer</span></i></a><span style="font-weight: 400;">, which was</span><span style="font-weight: 400;"> filmed in a lush garden and in color, to make it even more visually appealing. The Beatles also put out </span><i><span style="font-weight: 400;">A Hard Day’s Night, </span></i><span style="font-weight: 400;">which many say is just a feature film-length music video, as a general plot is hard to find and its ultimate job is to promote the record. Richard Lester</span><span style="font-weight: 400;">, the film’s director has also been credited for basically inventing this new medium of musical promotion. By the mid-1960s, bands from the Bee Gees to The Monkees were producing these similar promotional videos and creating a time capsule of culture as they did so.</span></p>
<p><amp-youtube layout="responsive" width="640" height="360" data-videoid="2Q_ZzBGPdqE" title="The Beatles - Help!"><a placeholder href="http://www.youtube.com/watch?v=2Q_ZzBGPdqE"><img src="https://i.ytimg.com/vi/2Q_ZzBGPdqE/hqdefault.jpg" layout="fill" object-fit="cover" alt="The Beatles - Help!"></a></amp-youtube></p>
<p><span style="font-weight: 400;">That’s enough about the history of the Beatles (I extend my formal apologies to the Tulane history department). According to my detective skills, which is just Googling various buzzwords in my dorm at 3 am, people give way too much credit to MTV. But even MTV’s history is a little muddled. Mike Nesmith, known for his work on the hit 1960s television show </span><i><span style="font-weight: 400;">The Monkees, </span></i><span style="font-weight: 400;">debuted his music video for his song </span><i><span style="font-weight: 400;">Rio </span></i><span style="font-weight: 400;">in 1977, which some cite as the first true music video. It was not just simply footage of Nesmith playing his song, it was instead a narrative, an art piece to visually accompany the music. While many acts before him produced videosX for their songs– including The Monkees themselves– Nesmith is recognized as an early contributor to the style.</span></p>
<p><span style="font-weight: 400;">MTV finally hit televisions in the early 80s, but shows such as </span><i><span style="font-weight: 400;">PopClips</span></i><span style="font-weight: 400;"> had already begun to pave the way for music-based television. I believe that the popularity and televised stronghold that MTV had in the US did spur a kind of music video renaissance if you will, but there would be no Music Television if there was not first the content to be housed on such a platform. Hot take, I guess.</span></p>
<figure id="attachment_12374" aria-describedby="caption-attachment-12374" style="width: 307px" class="wp-caption aligncenter"><img class=" wp-image-12374" src="https://tulanemagazine.com/wp-content/uploads/Screen-Shot-2022-10-26-at-12.32.30-PM.png" alt="" width="307" height="271" /><figcaption id="caption-attachment-12374" class="wp-caption-text">I don’t know what “SuperCable” is but I want it. Image via Reddit.</figcaption></figure>
<p><span style="font-weight: 400;">I scoured the forums because the people who would have opinions on this idea can generally be found there. The general consensus online is that </span><a href="https://www.youtube.com/watch?v=MGxjIBEZvx0"><span style="font-weight: 400;">Bob Dylan’s </span><i><span style="font-weight: 400;">Subterranean Homesick Blues</span></i><span style="font-weight: 400;"> (1965)</span></a><span style="font-weight: 400;"> was the first music video in the way that we would classify them today. The video consists of Dylan standing in an alleyway, showing cue cards of the lyrics as life happens behind him. There are clear aesthetic choices within the video, not just a performance of the song, and it feels like it’s there more as art, not simply something to send out to promoters. </span></p>
<p><span style="font-weight: 400;">Others online credit Queen’s ever-popular </span><a href="https://www.youtube.com/watch?v=fJ9rUzIMcZQ"><i><span style="font-weight: 400;">Bohemian Rhapsody</span></i></a><span style="font-weight: 400;"> (1975) as being the first commercially successful video. It’s so obviously dripping with aesthetic intent that it’s impossible to not call it a music video, but I would argue that aesthetic music videos were already in full swing by this time. So, just to recap: The Big Bopper, but also The Beatles, but we can’t forget Bob Dylan, and it might be Queen, but maybe Mike Nesmith. The fun of it all is that you can decide whichever one your little heart pleases. That’s the fun of topics that have no exact beginning. </span></p>
<p><span style="font-weight: 400;">You want more of my opinion, you say? Personally, I think we should not take into account any music videos released before the masterpiece that was </span><a href="https://www.youtube.com/watch?v=o_v9MY_FMcw"><span style="font-weight: 400;">One Direction’s </span><i><span style="font-weight: 400;">Best Song Ever</span></i> </a><span style="font-weight: 400;">video in 2013. I mean, come on people, it’s in the title.</span></p>
<p><span style="font-weight: 400;">I’m sorry, I don’t make the rules, I just report the facts.</span></p>
<p> ;</p>
<p><em>Featured photo via Mercedes Ohlen.</em></p>
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<div class="wp-biographia-container-top" style="background-color: #FFEAA8; border-top: 4px solid #000000;"><div class="wp-biographia-pic" style="height:100px; width:100px;"><img alt='' src='https://tulanemagazine.com/wp-content/uploads/mercedes-close-copy-e1679930693496.jpg' srcset='https://tulanemagazine.com/wp-content/uploads/mercedes-close-copy-e1679930693496.jpg 2x' class='wp-biographia-avatar avatar-100 photo' height='100' width='100' /></div><div class="wp-biographia-text"><h3>About <a href="https://tulanemagazine.com/author/mercedes-ohlen/" title="Mercedes Ohlen">Mercedes Ohlen</a></h3><p>Mercedes was The Crescent’s Editor-in-Chief from 2022-2023. She graduated from Tulane with a Bachelor of Arts in Anthropology and a Bachelor of Arts in Communications. She enjoys going to the movies, fashion, and writing about the great city of New Orleans. She will be pursuing a career within the entertainment industry upon her graduation from Tulane. No topic is too obscure, and no story too niche. Roll Wave!</p><div class="wp-biographia-links"><small><ul class="wp-biographia-list wp-biographia-list-text"><li><a href="mailto:mohlen&#64;tu&#108;a&#110;&#101;&#46;e&#100;u" target="_self" title="Send Mercedes Ohlen Mail" class="wp-biographia-link-text">Mail</a></li> | <li><a href="https://tulanemagazine.com/author/mercedes-ohlen/" target="_self" title="More Posts By Mercedes Ohlen" class="wp-biographia-link-text">More Posts(38)</a></li></ul></small></div></div></div><!-- WP Biographia v4.0.0 -->

Exploring the History of the First Music Videos
